Does mobility transition only work in big cities? Certainly not. In the Rheinisch-Bergischer Kreis (RBK) [a municipality in the West of Germany] it is already in full swing. Many people use the numerous offers such as bus, car-sharing and rental bikes. But most people still prefer to use their own cars. So while the RBK continues to actively promote attractive alternatives, we are making sure that people in the region know about them.

A whopping two thousand litres of water are consumed for the production of a single T-shirt. H&M reduces this impact by collecting old clothing and then repurposing it in new pieces. During the World Recycle Week, the clothing giant sought to urge the world to bring in as much old clothing as possible at an H&M shop. – make sense Ghent

Renewi is a waste-to-product company that arose from the merger of waste service providers Van Gansewinkel and Shanks. With the name change, this new Belgian and international player wanted to rid itself of its old image, create a new greener identity and make an active contribution to a sustainable society. The waste management company aims to be the authority in circular enterprise and thinking. To involve Belgian entrepreneurs in this narrative, in 2017, Renewi went looking for a communication partner that shares the same values.

Belgian start-up Soil Capital is dedicated to supporting farmers to adopt regenerative farming practices by 2025. It helps those that farm over large areas to capture CO2 in the ground to not only increase soil health but to solve the effects of climate change. Its ultimate goal? To convert one million agricultural hectares to regenerative agriculture across France, UK and Belgium.

Addressing critical issues in times of multiple crises

Our world faces an environmental emergency, significant social unrest, and a series of challenges in corporate governance. To address the significant environmental and social challenges we face, it is critical to highlight the importance of communication and solution-finding through dialogue related to sustainability.

On the basis of an external report of eight forest regions, We developed a communications strategy together with the main partners. The strategy covered all aspects of the communication loop, starting with the brand identity and positioning to a complete communications package, which included internal methodology, stakeholder engagement, marketing mix (advertising/PR/social media), as well as post-campaign evaluation.

The Swiss multinational, headquartered in Geneva, provides inspection, verification, testing and certification services. It has more than 100,000 employees across the world.

SGS wanted to improve internal communication around its sustainable development strategy, "Sustainable Development Ambitions 2030", and help raise employee awareness of climate change to make sure they were doing as much to help the planet as possible, both inside and outside of their professional lives.

Ahead of the 2024 Greater Manchester Mayoral Election, Creative Concern was commissioned by Clean Cities Campaign to create a campaign calling on candidates to pledge to clean up our air. 

Greater Manchester is one of the most polluted places in the UK. Levels of nitrogen dioxide are reported higher here than anywhere else in the country, and well over the UK legal limit. 

A long-term campaign that promotes sustainable mobility and responsible forestation through one of Italy’s most ambitious cycling routes: the Ciclovia dell’Appennino, a 3,100 km route crossing 14 regions, 26 protected areas, and over 300 municipalities from Liguria to Sicily. The project combined infrastructure, digital innovation, public engagement, and environmental education, building a unique narrative around cycling, sustainability, and the future of the Italian landscape.

In 2022, Silverback supported Coop Italia in the development of Oasi Urbane (Urban Oases), a project aimed at highlighting the environmental and social value of reclaiming urban green spaces. The initiative brought together 150 young people from cooperative associations across Italy for three days of workshops, training sessions, and fieldwork.

2019 saw Creative Concern lucky enough to work on two major projects launched during UN Climate Week in New York. One was a major report on urban transitions for the World Resources Institute and C40, while the other was a global campaign for the World Green Building Council. The World Resource Institute is a non-profit organisation working with global leaders to ensure people and nature can thrive together.

Wind power has boomed over the last years. Not so in Austria. In this country wind power projects companies are still facing steady "headwind" from local authorities while at the same time lacking the support of a future-oriented legislative.

80 million people in Europe are living with disabilities. Striving for a more inclusive society in digital age it is obvious that web accessibility should be a matter of course.

Spotlight on Fair Fashion! The fashion industry has an image problem. And rightly so in most cases. So it's all the more important that the seal for ecologically and socially sustainable fashion has been around since 2019: Der Grüne Knopf (The Green Button). It helps people to orientate themselves when shopping on the German fashion market. Today, 94 companies already sell products labelled with the Grüner Knopf. 260 million Grüner Knopf products have already been sold.