Do sustainability, cooking and football go together? Absolutely! To mark the 2024 European Football Championship in Germany, the BMUV (Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection) is sponsoring a recipe competition for trainee chefs - the KochCup. Its aim is to give sustainably produced food and planet-friendly dishes a permanent place in chef training.

Trainee chefs could take part by submitting their own recipes and cooking their way through the preliminary rounds. The final took place in Berlin in March 2024. The winners were chosen by a jury of top chefs.

To ensure that aspiring chefs know about this unique competition, we have developed our own brand including design, launched a website and created an Instagram channel. We conceived and implemented the competition together with our project partner CSCP (Collaborating Centre on Sustainable Consumption and Production).