Urban transitions report and global carbon-awareness campaign

World Resources Institute (WRI) and World Green Building Council (WorldGBC)

2019 saw Creative Concern lucky enough to work on two major projects launched during UN Climate Week in New York. One was a major report on urban transitions for the World Resources Institute and C40, while the other was a global campaign for the World Green Building Council. The World Resource Institute is a non-profit organisation working with global leaders to ensure people and nature can thrive together. The World Green Building Council supports and promotes sustainable built environments all across the globe, helping to deliver the ambitions of the Paris Agreement and UN Global Goals for Sustainable Development.

Both organisations were looking to work with a partner that understood their viewpoints and ethos. That’s where Creative Concern came in.

With WorldGBC, Creative Concern created a campaign theme and identity for their first-ever themed week focused on the lifecycle of carbon in buildings. For use across a global network of 77 countries, the creative identity had to be adaptable to any cultural context – meaning it couldn’t be too western! – and it had to work across a huge number of social media channels. 

The solution – in part inspired by the Bauhaus – was a six-part identity that created moving, social media-friendly graphics for all six phases of the building lifecycle. A communications toolkit was translated into a host of languages and downloaded by partners all over the world so they could show their support for World Green Building Week. 

Creative Concern