3Ci (formerly UKCCIC) is a partnership between Connected Places Catapult, Core Cities UK, London Councils and other local authorities across the UK aimed at securing long-term finance for achieving net zero. With their change in name, 3Ci wanted a whole new look and brand that would make them stand out from the crowd and help them deliver their ambitious national net zero commitment to connecting places, systems and finance to find investible solutions.

Creative Concern worked with 3Ci to develop a new brand identity, website and event opener film. The new branding, inspired by the slash zero Ø number representing zero carbon, allowed for endless creative options with the development of a dynamic and flexible graphic pattern system. The modular ‘pattern overlay’ could be cropped or scaled in different ways to create different design layouts. With the development of our main hero graphic, a bold zero-carbon statement graphic could be used across all 3Ci communication assets.

"We are so happy with the system for the branding that we are using it as the basis for so many more changes. So, thank you – it's been a dream working with you."
Melissa Clarke, Marketing Team Lead, 3Ci