Who?

DNS is a network of agencies linked by our sustainable and ethical outlook, as well as our creativity. We are passionate about sustainability. We think that creativity, humour and optimism can help create a better future – that’s why we’ve chosen a name that ridicules the idea that sustainability needs to be dull, boring or worthy – Do Not Smile.

In essence, we're like-minded people who enjoy working together.

And it just so happens we're based all over Europe. We have almost 100 creative members of staff. We're the size of one large agency, but as multi-facted and colourful as each of the countries we're in. We can offer a truly international perspective to any project. We can draw from cross-cultural experience, different languages and specialist expertise – a whole host of French, English, Belgian, Spanish, Italian, German, Danish, Greek and Turkish ideas and skills.

Agencies

Gent, Amsterdam
St. Pölten
Athens
Málaga
Copenhagen
Istanbul
Rome
Paris
Brussels
Manchester
  • STRATEGIES
  • CAMPAIGNS
  • PUBLIC RELATIONS
  • BRANDS
  • DESIGN
  • EXHIBITIONS
  • EVENTS
  • STUNTS
  • WEBSITES
  • FILM
  • VIDEO
  • COPYWRITING
  • EDITORIAL

Work

Led by EA Technology, My Electric Avenue is a UK first – a project that recruits groups of neighbours to drive electric cars for 18-months and looks at ways of managing the impact on the local electricity grid. Creative Concern was tasked with developing the launch and creating an awareness campaign to make it happen.

Creative Concern

Manchester

The Get Me Toasty campaign was developed to promote the Energy Saving Trust’s new offer of free or heavily discounted home insulation to all residents across the Greater Manchester.

Creative Concern

Manchester

Research found that the unemployment rules in Denmark had exploded from 421 pages in 1951 to a massive 23,675 pages in 2011, illustrating a strong case against bureaucracy. To make something as abstract as bureaucracy tangible, a group of unemployed people made the world’s thickest book out of the many pages. The book weighs 64 kg and is more than 134 centimetres thick.

Goodvertising

Copenhagen

Together we developed the brand-new ‘smart with school waste’ project - an interactive website that guides schools towards greater sustainability and less waste by means of a useful roadmap. – make sense Amsterdam

Make Sense

Gent, Amsterdam

Wind power has boomed over the last years. Not so in Austria. In this country wind power projects companies are still facing steady "headwind" from local authorities while at the same time lacking the support of a future-oriented legislative.

Gugler

St. Pölten

A campaign encouraging an increase in the use of bike lights in Frederiksberg, the second biggest municipality in Denmark.

Goodvertising

Copenhagen

Powered by a youth tourism organisation, this campaign aimed to protect biodiversity and promote agricultural development in Natura 2000 areas.

Silverback

Rome

Campaign designs for the Committee working to raise awareness on Sandblasting Workers’ health conditions and the silicosis illness that affects their lungs.

Myra

Istanbul

We are the Climate Generation is a European campaign to raise awareness and demand action on climate change. All the DNS agencies worked together to create a campaign that stretches right across Europe – France, Belgium, Germany, Italy, Turkey, Denmark and the UK. In seven countries, seven award-winning photographers have captured families and their hopes and concerns for the future. The call to action is to show a collective response to climate change at the United Nations Framework Convention on Climate Change (COP21) in Paris, 2015.

DNS collaboration

Europe

For five years Silverback has managed the communication for European Researcher's Night in Frascati, with a strategy centered on flash mob and street gaming to promote 'citizen science'.

Silverback

Rome

We helped Les Carrières de la Pierre Bleue Belge to identify and reinforce all its sustainable assets in order to differentiate itself. Through strategic counselling and the development of positive communications tools, Belgian bluestone achieved a higher profile, stronger brand recognition and improved market results.

Springtime

Brussels

Every two minutes a child dies on malaria. Although the disease is cureable – provided that patients are treated with proper medicine.

Gugler

St. Pölten

A whopping two thousand litres of water are consumed for the production of a single T-shirt. H&M reduces this impact by collecting old clothing and then repurposing it in new pieces. During the World Recycle Week, the clothing giant sought to urge the world to bring in as much old clothing as possible at an H&M shop. – make sense Ghent

Make Sense

Gent, Amsterdam

The city of Offenburg aims to reduce its CO2 emissions by 20% by 2020. It’s an ambitious target but one that has had widespread support. tippingpoints has developed a multimodal outdoor campaign that promotes behavioral change.

tippingpoints

Bonn

Platform is a knowledge sharing facility, online news source and information portal for building sustainability and innovation across Greater Manchester, UK.

Creative Concern

Manchester

Poster series for the ongoing women’s film festival.

Myra

Istanbul

This campaign was Implemented in several municipalities in Baden-Württemberg raising awareness among citizens about CO2 emissions and encouraging them to switch from car to bike.

tippingpoints

Bonn

Turning waste into new useful materials. The Brantner Group puts the basic principles of a circular economy into practise. To put best practises, insights and inspirations into circulation gugler* developed a customer magazine.

Gugler

St. Pölten

This integrated nationwide climate protection campaign is aimed at a target group of 18 to 35 year olds and includes kick-off videos, blogs, social media and web content highlighting positive environmental behaviour.

tippingpoints

Bonn

Identity and poster design for the symposium.

Myra

Istanbul

Developed and managed by tippingpoints, ‘Like it – Bike it’ is a Short Film Competition running right across Germany to improve the image of cycling among young people aged 11 to 18.

tippingpoints

Bonn

One in every five European citizens still struggles to buy food. This European campaign against poverty aimed to raise citizen awareness and to support a few poignant actions to diminish this scourge.

Springtime

Brussels

‘we’re not perfect yet, but we go for better. tap water is without a doubt the best option in our fight against waste, but it isn’t always readily available. and sometimes you just crave something different. that’s where b-better water comes in’ – make sense Ghent & Amsterdam

Make Sense

Gent, Amsterdam

A campaign focussing on water use and consumption, to avoid over consumption of bottled water.

Silverback

Rome

I Pazzi siete voi was a Greenpeace Campaign for the 2011 referendum against nuclear power.

Silverback

Rome

On the basis of an external report of eight forest regions, We developed a communications strategy together with the main partners. The strategy covered all aspects of the communication loop, starting with the brand identity and positioning to a complete communications package, which included internal methodology, stakeholder engagement, marketing mix (advertising/PR/social media), as well as post-campaign evaluation.

Springtime

Brussels

After suffering from claims of ‘greenwashing’, Sidièse has been working with Henkel to re-launch its ‘Le Chat Eco-efficacité’ brand after it obtained its eco-label.

Sidièse

Paris

A campaign encouraging the creation of small social enterprises around Xipoti modular dry-toilets, making it possible for a few toilets to improve the sanitation of a whole community.

Goodvertising

Copenhagen

The brief for Nespresso sounds simple – promote and encourage the recycling of used capsules via a specific collection system. The solution from Sidièse involved a brand new communications strategy…

Sidièse

Paris

80 million people in Europe are living with disabilities. Striving for a more inclusive society in digital age it is obvious that web accessibility should be a matter of course.

Gugler

St. Pölten

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