Enjoying innovation – and your own lifestyle
We all care about the future of the planet and our society in one way or the other. Bio soda drinks and fair trade coffee are available on every corner; more and more cities encourage environment friendly transport solutions; and corporate social responsibility is a leading concept in today’s business world. All in all, sustainability issues offer great potential for new ways of successful integrated corporate communication.
Small changes can trigger big effects
Tipping points are decisive moments where lasting changes are initiated. They turn couch potatoes into marathon runners, nicotine lovers into non-smokers or car addicts into enthusiastic cyclists. Tipping Points provide a shortcut – fast, effective and profound.
We are tippingpoints. We have vast experience in identifying the crucial issues within your communication agenda. We find the Tipping Points that make possible the sustainable success of your product, your campaign or your concept. We can also build on 25 years of experience concerning the crucial fields of sustainability as mobility, environmental education, the food sector and tourism.
tippingpoints staff love to identify new trends of sustainable behaviour in everyday life. We do not only feature such developments in our campaigns and stories – it’s our ambition to include innovative and smart patterns in our daily (office) lives. Of course, our computers run with green electricity. And you probably won’t meet us at the airport but rather in a train cabin, at the bus stop or at the bike station.
Thinking globally, acting locally
We look at the big picture – to act on the regional and local level. Our customers include federal ministries as well as local governments. Our experts are involved in the design of environmental strategies and in behavioural change programs on a national level. We create campaigns for young people and organise debates for stakeholders in small cities. We meet international sustainability experts at conferences and are familiar with current debates on mobility issues in small regions. For socially and environmentally innovative thinkers and actors there’s no difference in the importance of big and small entities. It’s just a sense of responsibility and openness for new ways that count.