NESTLÉ’S CHOCOLATE: COMMUNICATING SUSTAINABLE DEVELOPMENT

Client: 
Néstle

Nestlé defines sustainable development as the process of increasing the world’s access to higher quality food, while contributing to long-term social and economic development, and preserving the environment for future generations.

When Nestlé’s chocolate department needed to develop its sustainable development communication strategy, it brought Sidièse in to help. The work undertaken has included running workshops with key opinion leaders; press releases; redefinition of Nestlé’s chocolate brand identity; a new mobile website based on the six-stage life cycle of chocolate; and six videos showcasing Nestlé experts discussing their roles and daily efforts to enhance the quality of the chocolate.

Sidièse

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