NESPRESSO – RECYCLING CAPSULES

Client: 
Nespresso

Sidièse set out to educate members of the ‘Nespresso Club’ on the issues of recycling the coffee capsules. This involved the exploitation of Nespresso’s luxury universe and its sustainable development programme – Ecolaboration – and the development of an informative tone for a specific positioning strategy.

By creating a suite of beautiful, luxurious looking images of used capsules along with targeted emails, flyers, in-store communication and posters, Sidièse succeeded in communicating the recycling message and bringing about behaviour change among Nespresso’s customers.

Sidièse

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