La mia terra vale (My own land worth)

CTS/ EU Commission

Powered by a youth tourism organisation, this campaign aimed to protect biodiversity and promote agricultural development in Natura 2000 areas, in the mainframe of a European Program. 

Silverback designed a media tool kit (video and radio ads, along with an educational game and graphics) to encourage real engagement of young people, farmers and local administrators in defending biodiversity and promoting rural development.