Cities for cycling
Submitted by aaron on Thu, 08/21/2014 - 10:19
Client:
Association of Bicycle-Friendly Cities in Baden-Württemberg (AGFK–BW)
The bike-friendly municipalities of Baden-Württemberg are aiming to encourage huge numbers of their citizens to get on their bikes. tippingpoints formulated a comprehensive communication concept in order to support the AGFK BW in their campaign, including the creation of a brand, marketing materials, best practice examples and hosting workshops to get the message out. We also developed a three-year communications strategy to outline the topics and timings as the campaign progresses.
The campaign has been a great success – the AGFK now has a modern, unified approach and is widely respected for its work, and the number of municipalities involved has risen from 26 to 39.
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